CREATIVE LAB x AMSTERDAM FASHION WEEK 2025

On 4 September 2025 I had the honor to present BLEACHED during Amsterdam Fashion Week, as part of the Creative Lab show at Triple C. It was my very first time showing at AFW, which almost felt strange, considering I had already done Paris Fashion Week and two independent runways before this. In a way, it felt like a long time coming.

For this show I restyled pieces from earlier outfits that had already walked during Paris Fashion Week (PFW25) and my independent runway in Amersfoort. I reshaped the silhouettes, gave them new energy, and placed them in a different light. It felt like recycling memories and transforming them into something new. The goal was simple but powerful: create looks that feel fresh and timeless at the same time, without stepping away from the raw BLEACHED DNA.

What made this event so unique was the Creative Lab format. Twenty emerging designers were invited to present two looks each, creating a line-up full of contrasts and crossovers. It wasn’t only a catwalk, there was also a showroom. After the show, the looks were out in the open, and people could get close, feel the fabrics, and start conversations. That openness matched perfectly with what I want BLEACHED to stand for: not distant, not untouchable, but alive and in dialogue with people.

Backstage there was a mix of nerves and excitement. Everyone was preparing their two pieces, every designer with their own world, but together it created a collective pulse. My team and I focused on getting the styling just right, keeping it raw, keeping it unapologetic, but also showing that restyling can create something entirely new. The moment the models stepped onto the runway, it felt like everything clicked.

What struck me most was how natural it felt. I didn’t feel the need to explain my work, Amsterdam understood it. The vision and the emotion behind the designs were felt just as clearly as the design itself. That doesn’t happen everywhere, and that’s what made this night so meaningful.

For me, Creative Lab was the perfect debut for Amsterdam Fashion Week. It showed the strength of the city as a fashion hub: professional, diverse, open, and vibrant. And in the middle of it, Bleached Renaissance stood its ground; raw, honest, unapologetic.

From Amersfoort to Paris, and now finally Amsterdam; each step feels different, but all carry the same DNA. It felt like coming full circle, yet also like the very beginning of something new.

Check out the mood through the photos below.